SABRINA PANG

HubSpot (2024)

Summarize what this project is in 2-3 sentences.

For example, association components is an opinionated full-stack library of reusable components that streamlines the user experience of managing the E2E lifecycle of an association in the HubSpot UI.

Explain why this project matters in 1-3 sentences. Include the problem we're trying to solve and possible workarounds that customers are using.

Explain how we solved for this problem in 1-3 sentences. Possibly explain how it ladders up to the team's mission. Include success metrics if possible.

Team

Me (Design)Naz Mottaghian (Product)Yuna Shin (FE Eng)Bruce Fu (BE Eng)

Platform

Desktop

Type

UXUIDesign systemResearchUser testingLorem ipsum
Old user interface design before changes
New user interface design after improvements
Before
After

Business Goal

In a nutshell, cloning records achieves the goal of "Easy and Fast" by enabling users to quickly replicate existing data, which significantly speeds up the process of creating new entires.

By making the product easier and faster to use, cloning records directly contributes to improving product usage and time to activation, ultimately driving more adoption and increasing customer value.

User Goal

All or some parts of records are reusable. Give customers the ability to duplicate any object that's considered a record, like standard CRM objects and custom objects.